What to Look for in An Online Jewelry Store
In the past, if you wished to visit fine jewelry stores, you would head to a local strip mall, shopping mall or stand alone store.
Thanks to the Internet, you can now do your shopping at a jewelry online store from the comfort of your own home. The major drawback to this is you can no longer hold and feel the item you are looking to purchase, yet an online jewelry store can be a convenient way to find engagement rings and other jewelry, but you have to be careful where you shop.
These days, there are countless websites selling low-quality rings, necklaces, bracelets and earrings – all made in overseas factories, and often without any customer service at all.
Sure, the price tag may look good at first, but ultimately you get what you pay for: cheap, easily damaged jewelry, and no experts to help you understand your options.
Don’t you or your partner deserve better than this?
If you’re set on the idea of using an online jewelry store, that’s fine – but just make sure you do your shopping carefully. Here are some tips to keep in mind.
Characteristics of a Good Online Jewelry Store
1. Help available from real people
Many online jewelry stores are simply websites that run 24/7 with no actual people behind them. This may work for other types of businesses, but when it comes to shopping for good-quality jewelry, then you definitely want the expertise of a professional!
Look for online shops that offer real customer service and that encourage you to call their phone number for help. Ideally, the shop should be not just a website, but an online storefront for a real brick-and-mortar store.
When you are purchasing jewelry online, rather than locally, you want to ensure you will be treated fairly. Any business that is not willing to educate you on the purchase should be avoided. Jewelry, especially an engagement ring, isn’t cheap and therefore you want to understand exactly what you are paying for.
In addition, the company should be more than happy to answer any questions you have so you feel comfortable paying them. If a company won’t do these two things and do them within a reasonable time period, you’ll want to look elsewhere.
2. Good-quality jewelry
This one may seem obvious, but you’d be surprised at how many people buy their jewelry from questionable websites, only to be shocked when they receive a very cheap piece of jewelry in the mail. If you’re going to shop online, you must be sure to dig deep for information on the quality of the products being offered: What materials are used? How and where is the jewelry made? How good is the craftsmanship?
Tip: If this information is nowhere to be found, then you should probably look for another site.
3. Wide variety of options
Don’t settle for shops that offer a very limited inventory or only one style of jewelry. A good online jewelry store will have many different products and styles to choose from, so you can find the perfect fit for you or your partner.
Even better: look for shops that offer custom-made jewelry by professional designers. This ensures that you can get a one-of-a-kind piece that’s exactly what you’re looking for, while working one-on-one with an expert who listens to your needs.
4. Quick response to your questions
Before making a purchase of any kind, contact the online jewelry store to ask them some initial questions. This will allow you to experience their customer service first-hand, so you’ll know what to expect if you decide to take the next step. A fast, thorough response is often a good sign that the store is professional, happy to help, and genuinely cares about your business!
5. What Types of Jewelry Are Offered?
Some stores now choose to specialize. When having the wedding and engagement rings created, ask what the specialties are.
Here are a few for you to consider when selecting:
➤ Wedding rings
➤ Custom engagement rings
➤ Antique engagement rings
➤ Re-designs of older rings
➤ Cushion cut diamond rings
➤ Anniversary gifts
Don’t hesitate to ask what is possible or if they have other types you may not have considered. When you choose a store specializing in one type of piece, you are sure to receive the assistance you need. Furthermore, you may find a style of ring you love that you didn’t even know existed or was possible to create. It may be the perfect piece for your loved one!
Online Jewelry Stores: What You Need To Know Before You Shop
Despite the convenience, there are still several problems with buying jewelry online, which you must be aware of before you begin your search.
Low prices = cheap jewelry
Don’t be tempted by the cheap jewelry offered through major retailers like Amazon and Overstock. If you were in 9th grade and you wanted a quick gift for your girlfriend, then perhaps this jewelry would do. But otherwise, you’ll be stuck with poor-quality jewelry made with cheap or faux materials – not real gold or diamonds. Your woman deserves better!
Inflated price tags
On the flip side, some of the big chain jewelry stores online are also known for wildly inflating their prices – and charging even more than what they offer in their brick-and-mortar shops. These stores know there are certain guys who will never step inside a real jewelry store, so the stores can charge more and get away with it. In most cases, these guys are paying way too much for mediocre quality.
Mass-produced jewelry made overseas
If you plan to buy from the big-name jewelry stores online, then be aware: your jewelry was probably made in overseas factories, along assembly lines staffed by workers who churn out hundreds of the same jewelry pieces daily. The craftsmanship is often very poor. The jewelry is far from special, because it’s worn by women all over the world. And yet despite this, the prices are heavily inflated. These are the types of websites you need to avoid!
A refreshing alternative to a traditional online jewelry store
If you’ve begun your search for the perfect jewelry shop online, let Vanessa Nicole Jewels be your guide.
Based in San Diego, CA, we serve customers all over the nation who are looking for extraordinary, custom-made engagement rings, skillfully crafted by award-winning designer Vanessa Nicole.
Unlike traditional stores, we create each piece of jewelry individually, one at a time, for each and every customer. We listen to your needs to produce the ring of your dreams – in any style that you or your partner chooses.
Ready to Get Started?
Want to see how easy and convenient it is to get a beautiful, custom engagement ring from Vanessa Nicole? Contact us today to get started! We’re not an online jewelry store – we will custom create your dream design while working one-on-one with you.
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