Engagement Ring Scams to Avoid

Engagement Ring Scams to Avoid


Don’t End Up Like Andrew

“I was stupid, I’ll admit it. I’m only writing this because I don’t want other guys to end up in the same situation I got myself into. I told Vanessa I wanted to keep researching online to weigh my options. I found a so-called ‘amazing deal’ and when the ring came in the mail, I realized what Vanessa had meant by needing to see the stone’s brilliance and sparkle in person.

This diamond barely had any! It wasn’t at all what the picture showed and there’s no way it was the same diamond the certification described. The company had a good return policy listed on the website, but they only responded after repeated emails and a legal threat. That’s when they told me there’s a 50% re-stocking fee. Never again.”


Biggest Concerns with Jewelry Stores

Before I outline the 6 common engagement ring scams to avoid, here is something you might relate to. I’ve interviewed dozens of men about what their biggest concerns are with jewelry stores. Do you want to see what they said?

Watch the video below:

I know you want to feel confident about your engagement ring purchase.

If I ask what your concerns are about getting this ring, do any of these sound familiar?

  • “I don’t want to get ripped off.”
  • “It feels like the salespeople just want to make a deal rather than listen to what I actually want.”
  • “I don’t want to get my future wife a cookie-cutter ring everyone else has.”

I’m sure you’ve had similar thoughts, right?

Okay, let’s get to the engagement ring scams.


6 Engagement Ring Scams to Avoid


SCAM 1: Shopping Online

The most common of all engagement ring scams to avoid is buying a poor quality diamond online which you only see after you’ve bought it and then having a horrible experience with the company trying to return it. The temptation to buy a ring online is understandable.

The downside is, unless you absolutely trust the company you’re dealing with, there is a definite chance of losing money. Most pictures listed next to diamonds online from popular, large retailers are stock photos and don’t accurately convey how much brilliance & fire the stone has. A lot of times, the certificate does not accurately convey how it actually looks in person. We’ve seen E colored VS clarity diamonds that look completely flat and dull.

If you’re unable to see a stone in person, you must be confident that the company’s representative has your best interest in mind when choosing a stone for you. For our out-of-town clients, we film your diamond selection up close in high definition under various natural lighting conditions so you can see exactly what you’re going to get. We have never had an out-of-town client NOT like their selection once they see it in person so our process really works.


SCAM 2: Fancy Lighting

The second engagement ring scam isn’t really a scam per se, but it is something I think you should pay attention to. Jewelry stores invest in really expensive lighting systems because it makes the diamonds look extra sparkly. Some light bulbs have a strong blue component that makes yellowish stones look whiter.

Ask to see the diamond without the bright lights under natural lighting because your girl is not going to be walking around with a two hundred thousand dollar lighting system over her finger.


SCAM 3: Exact Fraction Size of the Diamond

At stores where you see completed rings, a price tag might say it is 3/4 carat worth of diamond (.75ct) but it might actually weigh as little as .69 carats. This could mean you’re paying a significant amount more than the diamond’s actual value, since prices leap considerably at certain sizes.

An example of this would be a three stone ring where the size diamonds may each be .25ct, which will accentuate a 1ct center diamond. Now if one side diamond is .20ct and the other side diamond is .18ct but they’re cut shallow so they each face up to have the dimensions of a .25ct diamond, you’ll be paying more than you should be. If the jeweler will not give you the exact weight of the diamonds, we recommend going elsewhere.


SCAM 4: Total Carat Weight of the Diamonds

If you have a ring that is listed as 2 carats instead of 2 carats total weight, when in reality it is only a 1ct center diamond with 100 small diamonds on the side that equal to a full 1ct. That is misrepresentation because a single 2ct diamond is MUCH more valuable than a 1ct diamond with 100 small pavé diamonds all around it.

Now when it comes to creating a custom engagement ring, the company may not have the exact carat weight of the small diamonds until the ring is complete. Typically with a custom ring, you select the center diamond first so you so know the exact carat weight of that and then the small diamonds are chosen to be the appropriate size and quality next to the center stone. You never want the side stones to overshadow your selected diamond, so the small diamond sizes can vary on a case by case basis.


SCAM 5: Treated Diamonds

Treated Diamonds are specific treatments using heat and pressure performed on natural diamonds that have less than desirable qualities in order to improve the gemological characteristics. While enhanced diamonds are technically real, the issue is that some jewelry stores sell these diamonds without explaining the pros & cons of buying this type of diamond. It’s simply not enough to state in tiny fine print “Clarity Enhanced” in the corner of the ring’s ad because the majority of people don’t know what that means and don’t think to ask.

Diamonds that are “fracture filled” or “clarity enhanced” are often weaker than un-treated diamonds, causing them to be vulnerable to heat, AND makes the diamond more susceptible to chipping. Heat from a jeweler’s torch can affect the color of the stone. If she takes her clarity enhanced to get re-sized and doesn’t know to tell the jeweler, the heat from an ultrasonic cleaner or a jeweler’s torch can crack the stone.


SCAM 6: The Huge Sale

If you see a “Diamonds Half Off!” sale sign, don’t fall for it. Liquidation and “going out of business” sales are the same. These “bargains” typically mean the dealer marked up the original diamond price to double what it’s worth and is now offering the customers “an incredibly low price.” Look, if a store can afford to mark it down that much, then they marked it up too high to begin with.

If you want to work with an honest designer whom you can trust to create the perfect ring without the stress of the engagement ring scams listed above, contact me personally and I will work with you one-on-one every step of the way.

About Vanessa

Vanessa Nicole - Jeweler - Engagement Ring Scams to AvoidHi, I’m Vanessa Nicole – master diamond setter and author of the best-selling book, The Perfect Custom Engagement Ring. My educational engagement ring videos have amassed over half a million views on YouTube, so be sure to check those out if you need design inspiration for your ring.

When I’m not playing with diamonds, you can find me tickling my twin boys, or kicking back watching a movie with my awesome husband (my teenage sweetheart).

The Artist’s Studio

Vanessa Nicole Jewels specializes in micro pave engagement rings, bringing award winning talent to those who desire the highest quality engagement ring experience. Such a stunning ring is only more breathtaking and built to last when it is custom made by a professional jewelry studio rather than a mass production warehouse.

  • All of our custom engagement rings are created exclusively for you. No overseas workers, no duplicates.
  • You work directly with the designer to execute your vision. No pushy salespeople!
  • I meticulously select every diamond in-house to ensure that it meets our high standards for sparkle.
  • I use ONLY the most brilliant-looking diamonds.
  • All our custom engagement rings include the option of the “Making Of Your Ring™” DVD service – a special video that shows her ring being made, which she’ll watch over and over!

Vanessa Nicole Jewels is renowned for our stunning and timeless engagement rings. Vanessa Nicole Jewels works with clients worldwide!

I’d love to help you design your perfect custom engagement ring!

**Click HERE to view our extensive custom engagement ring gallery.

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