What to look for in a jewelry store | Vanessa Nicole Jewels

How to Find the Best Jewelry Store For Your Needs

How to Find the Best Jewelry Store For Your Needs

Talk about Overwhelming!

If you’re planning to purchase jewelry either for yourself or as a gift, you may find the process daunting; there are innumerable jewelry stores available out in the world and online. We feel overwhelmed because we want to buy from only the best jewelry stores.

Typical Jewelry Store

Typical Jewelry Store

Most jewelry stores are filled with large, never-ending display cases. If you aren’t familiar with ordering or purchasing jewelry, you may find it difficult to find the best jewelry stores when planning to invest in your engagement ring.

There are A LOT of jewelry stores out there. Which one is right for you?

Search online for the best jewelry stores and you will find many retailers who independently sell jewelry. Larger jewelry stores, such as Tiffany & Co. and Cartier, also have various outlets you can visit. Alternatively, you can choose one of the chain stores that are usually scattered throughout big shopping malls, but a lower price often comes along with lower quality. It is essential to know what to look for when deciding on the best jewelry stores.

Read reviews from Google and Yelp since customers give their honest comments about the different jewelry stores. Consider how much you would like to spend on your engagement ring and give yourself plenty of time to make a good choice. The ambience and the treatment of customers by the staff are important points to keep in mind.

Important Factors to Consider Before Visiting Jewelry Stores

There are several aspects to evaluate before beginning your search.

  1. Keep your price range in mind.
  2. Allow sufficient time to make your selection. Make sure you have set aside a bare minimum of 4-6 weeks before proposing to start hunting for your ideal jewelry store. It’s not like picking out a pair of shoes!
  3. Check the reputation of various jewelry stores. There are a lot of review sites such as Yelp & Google Review that offer helpful tips from their past customers. This will give you a fair inkling of what to expect from certain jewelry stores.
  4. Consider comfort. Does the jewelry store, website, and branding make you feel comfortable?

Red Flags to Look for When Visiting Jewelry Stores

Pushy Jewelry Stores

If you step into low-end stores, they may try to use high-pressure sales tactics to force you into buying something that doesn’t really work for you.

Pushy salesmen typically urge you to make a decision while you’re there in person. They don’t try to get to know exactly what you’re looking for and ultimately only want to know one thing: cash or credit?

But a true jewelry artist will ask questions about your partner – what their styles are and what they do for a living so the appropriate ring can be created. Getting to know a couple’s story enhances the entire experience at jewelry stores.

How Does the Jewelry Store Make You Feel?

What store makes you comfortable?

You should get a happy feeling when you enter a store. Some high-end jewelry stores don’t give clients the attention they deserve.

I have numerous clients who come to me after shopping around who say they didn’t feel comfortable in the high-end jewelry stores because they weren’t taken seriously. In the low-end stores they didn’t feel comfortable because they were pressured to buy.

Should You Visit Jewelry Stores or a Custom Design Jewelry Studio?

Let’s break down the advantages and disadvantages.

Chain Jewelry Stores

These are the big guys who advertise all over television and radio. Most of the jewelry is mass produced overseas so the rings may be lower quality. Many people say it’s an impersonal experience when you’re just talking to a salesman in a showroom. The advantage is there will be a large supply of inventory for you to look at.

Online Jewelry Stores

Usually cheaper than the other two options, but often you get what you pay for. Horror stories of diamonds falling out of their settings and poor return policies have been known to occur. Most of the jewelry is made overseas so there is very little attention to the personal touch or high quality.

Independent Jewelry Stores

Independent retailers create a more personal experience. Usually there is a jeweler on site whom you can meet. Even if you select an independent store that is out of town, as long as you are able to have solid communication with them, you will have an excellent experience. They typically go above and beyond to make sure you love your ring. The disadvantage is that these rings can cost more than chain stores or online offers.

Two Disadvantages Of Getting A Custom Ring From A Jewelry Store That Sells Mass-Manufactured Jewelry

A store that sells $100 Mother’s Day necklaces, Pearl earrings and other mass-manufactured jewelry likely isn’t going to be able to provide the same level of service as a design studio that ONLY creates diamond rings.

In most stores that generalize their product offering, theychain store ring vs vanessa nicole custom diamond ring could be serving a client who is looking for a $159 gift, and then be expected to transition into talking about a $20,000 2ct diamond ring.

Vanessa Nicole Jewels solely specializes in custom engagement rings and matching wedding bands. All the rings start at $8,000 and go up from there depending on the quality and size of the center diamond.

There is specialized knowledge required for diamond rings that are 1ct and above. This is a significant purchase for you, so you really want to make sure you are working with an expert who can offer the right advice in order to get that jaw-dropping “WOW!!!” reaction upon opening the ring box.

High quality engagement rings need to be produced in a different way than mass-manufactured jewelry.  There are fine nuances that differentiate a cheap looking engagement ring from a high-quality one that she can’t stop staring at.

Even when it comes to a (seemingly) simple solitaire ring…

What will make it unique from typical solitaires is the streamlined design of the shank, the carefully shaped claw prongs, and the finger-to-height proportion for practical, everyday wear. Even though solitaires are “simple looking”, there are clunky & ugly solitaires or elegant & sleek solitaires.  

I go for the latter… THAT is what will produce the “WOW” factor for a ring she is excited to show her friends & family.

You likely will not have one point person to communicate with at a store that offers all types of jewelry.

You may call or email with questions but the person you previously spoke with is off that week. So you’ll speak with someone who doesn’t know the specifics about your job. Of course they will say, “Let me get back to you,” but there is a high potential for miscommunication.

One of the people I went to high school with recently got a job at a well known jewelry brand six months ago as a sales clerk. She had no prior experience in jewelry. She started posting all the rings available for sale on Facebook as though she was an expert… six months after starting her job, she now works in HR at a payroll service company.  This is what happens when you are working with a salesperson – they really have no experience with what it takes to make a truly spectacular ring that will last forever. They are simply pushing sales until they move onto their next job.

At Vanessa Nicole jewels, we eliminate this risk. As someone who’s been in the industry since 2001, I am the only person who will communicate with you about your project, and not only that, I’m the one who actually makes your ring as well. As owner of the company, I have a level of accountability to make clients 100% happy.  And to date, we have a 5 star client rating on every review site.

How This Benefits You…

If you ask whether or not we can design something particular on your ring, I know right away if we can do that. If you’re talking with someone who isn’t making the ring, they don’t know if your request will compromise the structural integrity of the ring, or if there are other beautiful alternatives for you to consider.

Furthermore, I only take on 8 to 10 clients each month, so once you become a client, I know right off the top of my head everything about your ring when you reach out.  Yes, I have a team who takes care of other aspects of the business, but when it comes to taking care of my clients, NO ONE touches that aspect because my #1 priority is making sure you have a flawless experience.

Find the Best Jewelry Store For You

Purchasing jewelry is expensive and is not something you do every day. Scout various jewelry stores and pay attention to the details before you choose the right jewelry store. Debate between them. The reputation of the store is not difficult for you to check online.

No matter which jewelry stores you ultimately choose to visit, as long as they make you feel comfortable and are able to offer what you’re looking for, you’ll have a great experience.

Vanessa Nicole Jewels - Jewelry Stores

Vanessa Nicole doesn’t have an inventory of pre-made rings like typical jewelry stores. While this might turn off some people who simply want to quickly try on a ring and buy it, others prefer to custom create their dream ring. This takes about 4-6 weeks, but the wait is definitely worth it! Each ring is custom created on site. You do not have to choose something that is ordinary run-of-the mill, or a standardized design. We create one-of-a-kind engagement rings and guarantee your satisfaction – We’ve never had a ring returned!

Contact us today to receive personalized service when selecting your custom engagement ring.